Re-envisioning manufacturing.

At Noveon, we didn’t just set out to manufacture a better magnet. We set out to reimagine how we manufacture magnets by developing a process that cuts down on material waste, removes hazardous byproducts and sidesteps geopolitical uncertainty — a process industry so desperately needs and the market clearly demands. 

How did we do it?

It all starts with the process: Our groundbreaking production process is comprised of state-of-the-art technology, automation and, most importantly, a team of visionaries committed to changing the future of high-tech manufacturing.

Power without compromise. 

With our breakthrough technology and revolutionary manufacturing process, we’re offering the world a new and superior magnet. We also offer a solution that takes advantage of recycling end-of-life magnetic materials — at scale — to manufacture magnets even more powerful than the ones they replace.

With our high-performance EcoFlux magnets, we’re redefining the possibilities of electric energy, and we’re doing it sustainably: using less energy, less rare earth materials and causing less harm to our planet. We produce magnets with higher magnetic flux, higher coercivity, increased resistivity and better thermal stability by optimizing the use of materials, virgin or recycled.

A resource breakthrough.

Currently, less than 1% of the world’s rare earth elements (REEs) are recovered or recycled. The potential sources of rare earth material for recycling are massive, mirroring demand/consumption itself. Our supply of recovered magnetic materials comes from end-of-life channels and diverse material streams, including motors, energy systems, medical devices, data storage, etc. With massive amounts of magnet supply sitting idle in our landfills, we offer the possibility to create recycling solutions that maximize recovery, promote sustainability and enable us to eliminate our dependency on traditional sources.

Since our production process can utilize end-of-life magnets, we’ve effectively created a closed-loop supply chain. That means we — and, by extension, our customers — are no longer subject to the pricing and availability risks that have challenged industry for years. And we no longer have to accept the burden that mining and manufacturing places on the environment.

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Sustainable Recovery Circular Economy

1. Generation

End-of-life (EOL) equipment containing NdFeB magnets such as MRIs, electric motors, HDDs, HEVs, etc.

2. Collection

We design and build collection programs to collect material from operational, pre-consumer and post-consumer waste streams.

3. Separation

Rare earth permanent magnets are harvested from EOL products using a focused extraction methodology. No shredding technology is used.

4. Sorting

Materials are separated into individual components (magnets, steel, Al, Cu, plastics, etc.) using automated tools.

5. Recovery

100% of waste magnets are recycled as a feedstock into our production stream.

6. Design & Production

New products (magnets and assemblies) are created from recycled materials.

7. Export

Finished rare earth magnet products are shipped to customers worldwide.

8. Use

Magnets power motors in high-performance applications such as automotive, clean energy, medical, aerospace and defense, consumer, industrial automation, construction and oil and gas.

All the difference through a different approach. 

The value chain involved in legacy mining and magnet production is incredibly energy-intensive and destroys the environment while producing a high volume of material waste. We take an entirely different approach. 

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Noveon vs. Key Competitors

Note:
EcoFlux is more energy and resource efficient than traditional manufacturing.